Fashion brand UNIQLO has released the Spring / Summer 2020 collection of design T-shirts “UT”. The men’s products for this term are positioned as the 2020 edition of “The Brands Masterpiece” with the motif of the representative products of manufacturers that are familiar to people all over the world … but the lineup is the focus of attention. Some products
, such as the robot vacuum cleaner “Rumba”, Canon’s mirrorless interchangeable-lens camera “EOS R”, and Balmuda’s toaster for baking bread “BALMUDA The Toaster”, have been designed to have a high affinity with the readers of this magazine. It is .
It is already on sale and the price is 990 yen (excluding tax) per sheet. There are 8 sizes from XS to 4XL.
UT has only a popular series with elaborate designs every time, and the design of this term was also inspired. For example, Roomba is designed with a cute little cleaning on the front side and a silhouette of the home base on the back side.
The EOS R has an illustration that expresses the silhouette of the main body with a lens and the model name logo on the front side, and the back side is designed with the shooting mode and various status displays displayed on the viewfinder and screen of the aircraft.
Balmuda has a soft (?) Touch that matches the product, such as the front side of The Toaster, the product name and catch phrase on the back side, and the illustrations of various breads drawn on the menu dial.
In addition, 12 brands such as Delonghi’s espresso maker, Fujifilm’s instant camera “instax Cheki”, and Panasonic’s alkaline battery “Evolta NEO” are lined up for this term. Nissin Foods’ Cup Noodles, S & B’s wasabi, and Tabasco are selected as food brands that are another pillar.
In mid-May, 4 types of 3M glued sticky notes and the well-known “Post-it” will be added, and a total of 16 brand designs will be lined up.
The Brands Masterpiece is a popular series that has been released several times. In the Spring / Summer 2019 edition, the lineup included the Tombow Pencil Eraser “MONO”, TDK’s ultra-luxury cassette tape “MA-R”, Nissin Foods “Cup Noodles”, Kewpie Mayonnaise and Michelin Tires.
In addition to The Brands, UT is also famous for its collaborations in games, anime, and manga (some of which are ridiculous). This magazine also introduces “The Game by Namco Museum,” which was released in the summer of 2018 and is based on the classic game of Namco (currently Bandai Namco Entertainment).